For one of my assignments, I was tasked with identifying a client and recommending an emerging trend that would align with their values, mission, and goals. As my client, I chose Venmo and created a detailed memo and presentation outlining why this trend in particular would greatly benefit Venmo if they adjusted to meet it.
Similarly, as part of another one of my assignments I had to once again identify a client and an emerging trend that would affect them. However, this time I was tasked with making a slide deck that would prove that the trend exists, analysis relevant data pertaining to the company, and recommend how the client could use this trend to their advantage. For this, I chose the trend of increased AI usage with the client being Twitter.
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